Secondary Research for Potential Client – 5 steps to make your research a success

Essay #4: Secondary Research for Potential Clients Your final writing assignment involves doing some secondary research for your prospective client.  Select one of the clients from the list of RFPs from essay #3(I chose the MTA transit advertising). so basically advertising for public transportation. Make some educated guesses: What are the audiences this client is […]

The 5 best ways to evaluate Requests for Proposal (RFPs) –

Requests for Proposal Essay #3: Evaluating Requests for Proposal (RFPs) The first phase of research for the final project will be Essay #3 and it involves ‘prospecting’ for creative work. Look for potential clients looking for the types of services an advertising agency provides.  Spend some extra time doing this assignment, because you may be using the […]

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