One May Consider Economic International Marketing

Q. 1.

Macroeconomics is the part of economics
concerned with large-scale or general economic factors, such as interest rates,
national productivity (GDP), balance of payments with other countries (aka
trade deficits/surpluses), unemployment rates, inflation rate, currency
exchange rate, types of major industries, average wages/income, literacy rates
etc. Macroeconomic aspects are discussed in chapters 2, 4, 9, 10, and
11.

Additionally, one may consider economic globalization measures
such as trade flows, Foreign direct investment (FDI) flows, Income
payments to foreigners, mean tariff rates,Taxes on International trade, etc.

Discuss at least SEVEN
macro-economic aspects of the country you have been assigned, CAMBODIA
along with the associated marketing implication(s) for US business executives
on each of your stated macro-economic aspect (4 points each), WITH CREDIBLE
SOURCES AS CITATIONS/REFERENCES.

Use the following summary table (or
similar organization of content) to start your post.References should be in addition to the
textbook.Also note that ‘Marketing
Implications for US business executives’ can be either positive or negative.

Macro-Economic Aspect Marketing Implication(s)
for US business executives Reference(s)

(COUNTRY)

1.

2.

3.

4.

5.

6.

7.

Below the above summary table
explain (aka discuss) your the content in each row. Conclude by suggesting US products and
services that will either definitely succeed or definitely fail in your country
given the macro-economic aspects you discussed. Listing and explaining more
than seven macro-economic aspects of your assigned country can enhance your
score.

Q. 2.

In this
last discussion topic, educate executives of US businesses
wanting to do business in ‘your’ countryCAMBODIA. [so, you
should use first person perspective such as “The condition of
infrastructure in my country is …” or “Our roadways are
is….”]

Infrastructure
represents those types of capital goods that serve the activities of many
industries such as paved roads, railroads, seaports, airports, communication
networks, financial networks, and energy supplies and distribution, —all
necessary to support production and marketing. The quality of an infrastructure
directly affects a country’s economic growth potential and the ability of an
enterprise to engage effectively in business.

Discuss at
least SEVEN infrastructure aspects of the country you have been assigned, along
with the associated marketing implication(s) for US business executives
on each of your stated infrastructure aspect (4 points each), WITH CREDIBLE
SOURCES AS CITATIONS/REFERENCES.

Use the
following summary table (or similar organization of content) to start your
post. References should go beyond the textbook.

IMPORTANT: ‘Marketing
Implications for US business executives’ can be either positive or negative.

Infrastructure
Aspect
Marketing Implication(s) for US business
executives
Reference(s)

(COUNTRY)

1.

2.

3.

4.

5.

6.

7.

Below
the above summary table explain (aka discuss) your the content in each
row. Conclude by suggesting US products and services that will
either definitely succeed or definitely fail given the infrastructure aspects
you discussed. Listing and explaining more than seven
aspects of your assigned country can enhance your score.