Model Summary Model R Response To Three Discussio

Respond in one or more of the following ways:

• Ask a probing question.
• Share an insight from having read your colleague’s posting.
• Offer and support an opinion.
• Validate an idea with your own experience.
• Make a suggestion.
• Expand on your colleague’s posting.

Please view the example before you start!
Please include at least one references in the response.

Post 1 (Write a 50-100 words response)

Attitude Change Applied to Advertisements

For purposes of this discussion, I have selected two ads related to climate change (aka global warming). I have selected a 2006 General Electric Ad (GE Eco imagination) titled “Little Dancing Elephant” and the second ad related to the same subject is a print ad that may have originated on the internet (i.e., the original print source is unknown; see Appendix A).

Description of the Ads

Dancing elephant. “Little Dancing Elephant” is a television ad that shows a baby elephant dancing in the rain to the song “Dancing in the Rain” with other jungle creatures happily looking on. The jungle is very green and wet which benefits the animals living there. The 30-second GE ad tells about the benefits of using jet engines at power plants to keep water clean and keep in step with environmental protection. The ad leaves one with a happy feeling and indicates that benefits of environmental protection in a fun and almost child-like fashion.

Environment hourglass. This is a print (illustration) ad, with the illustration being drawn by Ferdi Riziyanto, licensed under Creative Commons. The illustration depicts an hourglass with the top half being a polar ice cap melting into the bottom half of the glass which is a city-scape as if time is running out and the world will be covered in water once again. The only words in the ad are “Act now before it’s too late.” I think this ad is thought-provoking; without thinking about it much, I Googled “melting ice caps” to more deeply understand the phenomenon depicted in the ad (Bohner, Mozkowitz, & Chaniken, 1995; Fiske, Gilbert & Lindzey, 2010).

The message learning approach. I found that the second ad was somewhat more persuasive when targeting environmental protection. The illustration grabs your attention and easily directs your attention to the fact that melting polar ice caps can lead to massive flooding over time (see Illustration 1, Appendix A). The ad is easy to comprehend as well; melting ice caps at the top will cause flooding below. A slight downside to the ad was source credibility (it is not a large organization or an individual whose name I recognize; Fiske, Gilbert, & Lindzey, 2010). However, the ad was provoking enough that I researched the topic further. The amount of information available on melting ice caps is available through the Environmental Protection Agency (EPA), which can offer expert information. Thus it made the ad more credible to me (Environmental Protection Agency, n.d.). The ad is also identifiable to many who are concerned about environmental protection since melting ice caps are often discussed in conjunction with climate change.

References

Bohner, G., Moskowitz, G.B., & Chaiken, S. (1995). The interplay of heuristic and systematic processing of social information. European review of social psychology, 6. 33-62.

Retrieved from the Walden Library databases.

Environmental Protection Agency. (n.d.). Climate indicators: Snow and ice. EPA. Retrieved from https://www.epa.gov/climate-indicators/snow-ice

Fiske, S. T., Gilbert, D. T., & Lindsey, G. (2010). Handbook of social psychology (Vol. 1, 5^th ed.). Hoboken, NJ: Wiley.

Mother Nature Network (MNN). (n.d.) Thought-provoking ads from the last decade. Retrieved from https://www.mnn.com/lifestyle/arts-culture/stories/the-12-most-thought-provoking-eco-themed-commercials-from-the-past-decade

Skeptical Science (n.d.). One of the best ads I have seen. Retrieved from com/One-of-the-best-climate-change-ads-Ive-seen.html”>http://www.skepticalscience.com/One-of-the-best-climate-change-ads-Ive-seen.html

YouTube.com. ( n.d.) G. E. imagination at work: Little elephant [Video file.]. Retrieved from com/yhs/search?fr=yhs-iba-1&hsimp=yhs-1&hspart=iba&p=dancing+eleplant+ad#id=3&vid=c3f4c4ed3626e2c46505f9a9825b05c3&action=click”>https://video.search.yahoo.com/yhs/search?fr=yhs-i…

Appendix A

Print Ad (Environmental Hour Glass)

Illustration 1. A print ad depicting the effects of melting polar ice caps.

Post 2 (Write a 50-100 words response)
Attitude Change Applied to Advertisements

Colin Kaepernick took a knee during the National Anthem in 2016 to raise awareness of the social injustices of our country. Due to this courageous act Kaepernick was released from the NF and has yet to be rehired. This situation sparked a huge outrage in the country, and left many people with a bitter taste in their mouths towards the NFL. There have been many statements made concerning the issue and Kaepernick has received nationwide support throughout this ordeal. Just a few days shy of the start of the 2018 NFL season, Nike announced that they would be making the athlete the face of their 30th anniversary campaign. The campaign ad voiced encouragement to individuals to “Believe in something, even if it means sacrificing everything.”

There was a video ad and also a single visual ad. The visual photo ad was a close up shot of Kaepernick and the quote “Believe in something, even if it means sacrificing everything” and “Just Do It.” The video ad was very profound. Images and videos of people succeeding against all odds assisted in the message. There were videos of other athletes as well such as, Lebron James and Serena Williams. The message behind these two were that they overcame their circumstances and became the greatest and so much more. We saw footage of Lebron James’ speech for opening up his school. The point of the ad was for people to reach beyond themselves and muster up all the courage and strength needed to achieve dreams that some people may not think are obtainable for them. Self expression through confidence and following your dreams gives people a sense of self worth. This is what this ad brought about. Also there was a revealing of Kaepernick after just hearing his voice in the ad.

I think that the video ad was more persuasive because we were able to visually see the concept and comprehend throughout the ad what the message was. The ad directly aligned with self expression and self concept. Viewing this ad for the first time when it came out gave me strong sense of self. I was proud to be striving for all of the goals that I am despite the road blocks that make the journey seem impossible. It also gave me a sense of self as far as being an African American in America. It eased my worry that the trials and tribulations of the race were unnoticed. It gave my people a voice, and it empowered other people to speak up as well. I think the ad did an amazing job at fulfilling the function.

Resources

Colin Kaepernick “JUST DO IT” Nike Commercial 2018 (Feat. LeBron James & Other Athletes

Post 3 (Write a 50-100 words response)
Multiple Regression

• What is your research question?
  Does the size of place matter with family income?

• What is the null hypothesis for your question?
  The null hypothesis for the multiple regressions that I configured has one variable of significance to my dependent variable of “R’s socioeconomic index (2010). In addition, I can not reject the null hypothesis.

• What research design would align with this question?
  The research design according to SPSS, consider one dependent variable including two independent variables. Which seem to be similar to bivariate regression. Analyzation is automatically calculated with the SPSS software.

• What dependent variable was used and how is it measured?
  “R’s socioeconomic index (2010),” (GSS, 2014) is the dependent variable used in the measurement of multiple regression. This variable is measured to the significance of independent variables.

• What independent variable was used and how is it measured?
  “Size of place in 1000’s,” and “Family income in constant dollars,” (GSS, 2014) are the two independent variables used in the measurement of multiple regression. These variables are measured to the significance or relation to its dependent variable.

• What other variables were added to the multiple regression models as controls?
  With the first I ever encountered, multiple regression considers two independent variables. I added “Family income in constant dollars,” (GSS, 2014) which null hypothesis is rejected or has no significance towards the dependent variable.

• What is the justification for adding the variables?
  Adding variables help the estimate of r square and adjusted r square, which is important when using the measurement of multiple regression. Coefficients and statistical significance will show effect.

• If you found significance, what is the strength of the effect?
  I found significance and the strength of the effect is very strong with a significance interval level of .318.

• Explain your results for a lay audience, explain what the answer to your research question.To answer my question, according to the beta and unstandardized coefficient, Family income does change the result of what size a place a person may obtain.

References:

Data Set (2014). General Social Survey (dataset file). Use this dataset to complete this week’s Discussion.

Laureate Education (Producer). (2016g). Multiple regression [Video file]. Baltimore, MD: Author.

Wagner, W. E. (2016). Using IBM® SPSS® statistics for research methods and social science statistics (6th ed.).Thousand Oaks, CA: Sage Publications.