Grading Rubric F F Action Plan For Responding To
Grading Rubric F F Action Plan For Responding To
PLEASE REFER TO GRADING RUBRIC APA FORMAT A MUST
Competency
Explore problem-solving skills for business analysis.
Scenario
You manage a local chain restaurant that is known for its burgers. The restaurant is located on the corner of a major intersection in a suburban neighborhood. There are many choices in the area for a cheap meal that is family friendly. With so many options available, you want to be sure that you remain competitive. As a result, you recently decided to make a few changes to the menu. You added quite a few new items and took away a few that weren’t so popular.
Your general manager regularly checks your store’s online reviews to see what your customers are saying. She made you aware that recently your online reviews have been less than positive. She provided you with reviews from your website and asked that you summarize the findings and determine next steps. While your sales don’t seem to be slipping, she wants you to analyze the ratings and reviews so that you can proactively address areas that need attention.
The reviews and ratings are as follows:
|
Comments |
Stars out of 5 |
|
Great burgers |
3 |
|
My waitress was really nice |
4 |
|
My soup was cold |
1 |
|
My salad was wilted |
1 |
|
We were seated very quickly |
3 |
|
The carpet was filthy |
2 |
|
The food was horrible, but the manager comped the meal |
3 |
|
Food was ok for typical bar food |
3 |
|
There is too much to choose from on the menu |
2 |
|
Really kid friendly |
4 |
|
There was a wait to be seated and the hostess brought my four year old crayons and paper to keep her busy! |
5 |
|
The place is known for their burgers. They should stick to that. Their pizza was horrible and overpriced! |
1 |
|
Bathrooms need some serious attention! Gross! |
1 |
|
Our waiter slipped us a buy one, get one coupon before we paid the bill. Sweet!! |
4 |
You have reviewed the data and have decided that analysis is required in order to prioritize the areas of concern. The data will also allow you to assess what is going right in your restaurant.
You and your general manager agree that this exercise is imperative to stay competitive in an already saturated market.InstructionsYou have decided to provide your general manager with a step-by-step action plan, in Microsoft Word, that provides the roadmap used to analyze the data to ensure the conclusions you reached are valid. You will be dealing with both quantitative and qualitative data. As you write your plan, be sure you explain your research method, measurement scale, results, and next steps based on your results.
In an introductory statement, briefly explain why the analysis of these ratings and reviews is important.
- Step 1 – Contrast the two different types of data found in the ratings and reviews and how both will be used in your analysis.
- Step 2 – Describe the research method and measurement scale you will be using to interpret the ratings and reviews. Be sure to include an analysis of the method, and why it is appropriate in this case.
- Step 3- Illustrate your coding process by displaying a table with the values ascribed to your qualitative data.
- Step 4 – Explain whether you applied mean, median, or mode values to your quantitative data. Include a description why your choice best reflects the overall customer rating of your restaurant, what the value is, and a projection of where you would like the rating to be in 6 months.
- Step 5 – Create a table, chart, or graph using Excel that shows your qualitative research results and identify the top two customer concerns to be addressed. Also, include the area where customers are most satisfied. Be sure to add the graph in the appropriate place in the Word document.
- Step 6 – Write two recommendations to address customer concerns.
Grading Rubric
|
F |
F |
C |
B |
A |
|
0 |
1 |
2 |
3 |
4 |
|
Did not Submit |
No Pass |
Competence |
Proficiency |
Mastery |
|
Not Submitted |
Introductory Statement briefly introduces the document but does not explain the importance of the reviews and ratings. Analysis in the rest of the plan is not mentioned in the introduction. Contains five or more grammar and syntax errors. |
Introductory Statement briefly introduces the document but does not clearly explain the importance of the reviews and ratings. Refers to the analysis in the rest of the plan using research some research terminology correctly. Introduction contains three or four grammar and syntax errors. |
Introductory Statement introduces the document and explains the importance of the reviews and ratings. Summarizes the analysis in the rest of the plan using research terminology correctly. Introduction contains no more than two grammar and syntax errors. |
Introductory Statement fully introduces the document and explains the importance of the reviews and ratings with easy to understand details. Explains the analysis in the rest of the plan using research terminology correctly. Introduction is free of grammar and syntax errors. |
|
Not Submitted |
Identifies but does not contrast the qualitative and quantitative data from the ratings and comments. States in general and vague terms how data will be used in the overall analysis of the problem. Multiple grammar and syntax errors interfere with meaning. |
Contrast between the qualitative and quantitative data from the ratings and comments is implied but not addressed overtly and clearly. States how each type of data will be used in the overall analysis of the problem but does not explain this or provide needed info such as context. |
Contrasts the qualitative and quantitative data from the ratings and comments. States and explains how each type of data will be used in the overall analysis of the problem. |
Contrasts fully the qualitative and quantitative data from the ratings and comments. Clearly states and explains how each type of data will be used in the overall analysis of the problem. No grammar and syntax errors. |
|
Not Submitted |
Names the research method or measurement scale to be used. No justification of choices is presented or the one presented is irrelevant and illogical. |
Names the research method and measurement scale to be used. An incomplete justification of choices is presented. |
Names and describes the research method and measurement scale to be used. A complete justification of choices is presented. |
Names and describes thoroughly the research method and measurement scale to be used. A logical and complete justification of choices is presented. |
|
Not Submitted |
Includes one or two illustrations. Ill. 1. Coding process is partially or confusingly displayed in a table with values ascribed to qualitative data. Some information is inaccurate and used incorrectly. Ill. 2. Qualitative research results including one area of greatest concern and one area of highest customer satisfaction are presented on a mislabeled or poorly formatted table, chart, or graph created in Excel. Few elements of the visuals are easy to read and interpret. |
Includes one or two illustrations. Ill. 1. Coding process is displayed in a table with values ascribed to qualitative data. Some information is inaccurate and used incorrectly. Ill. 2. Qualitative research results including one area of greatest concern and one area of highest customer satisfaction are presented on a table, chart, or graph created in Excel. Few elements of the visuals are easy to read and interpret. |
Includes two illustrations. Ill. 1. Coding process is displayed accurately in a table with values ascribed to qualitative data. Ill. 2. Qualitative research results including two areas of greatest concern and two areas of highest customer satisfaction are presented on a table, chart, or graph created in Excel. Most elements of the visuals are easy to read and interpret. Labeling is correct. |
Includes two illustrations. Ill. 1. Coding process is displayed clearly and accurately in a table with values ascribed to qualitative data. 2. Qualitative research results including two areas of greatest concern and two areas of highest customer satisfaction are presented on a table, chart, or graph created in Excel. All elements of the visuals are easy to read and interpret. Labeling is correct and reader-friendly. |
|
Not Submitted |
Defines mean, median, and mode but does not explain the application of mean, median, and/or mode to the quantitative data. Superficially describes choices made regarding mean, median, and mode. States the overall rating, fails to connect this rating to the use of mean, median, and/or mode, and does not state a goal for the overall rating in 6 months. Terms are used incorrectly. Section contains multiple grammar and syntax errors. |
Defines mean, median, and mode but only briefly explains the application of mean, median, and/or mode to the quantitative data. Superficially describes choices made regarding mean, median, and mode. States the overall rating, loosely connects this rating to the use of mean, median, and/or mode, and does not clearly state a goal for the overall rating in 6 months. |
Explains the application of mean, median, and/or mode to the quantitative data using most terminology correctly. Describes choices made regarding mean, median, and mode. States the overall rating, connects this rating to the use of mean, median, and/or mode, and states a goal for the overall rating in 6 months. |
Fully explains the application of mean, median, and/or mode to the quantitative data using terminology correctly. Describes clearly and in detail choices made regarding mean, median, and mode. States the overall rating, connects this rating to the use of mean, median, and/or mode with, and states a goal for the overall rating in 6 months. All terms are used correctly and consistently in this section. |
|
Not Submitted |
Recommendations are incorrect or counter intuitive based on the data and organizational goals stated in the deliverable instructions. Demonstrates lack of understanding of the data or lack of ability to interpret the data correctly. Recommendations contain four or more grammar and syntax errors. |
Presents one or two illogical recommendations based on the research presented earlier. Demonstrates lack of understanding of the data or lack of ability to interpret the data correctly. Recommendations contain three or more grammar and syntax errors. |
Presents two logical recommendations based on the research presented earlier. Recommendations contain one or two grammar and syntax errors. |
Presents two complete and logical recommendations based on the research presented earlier. Recommendations are free of grammar and syntax errors. |
PLEASE REFER TO GRADING RUBRIC APA FORMAT A MUSTCompetencyExplore problem-solving skills for business analysis.ScenarioYou manage a local chain restaurant that is known for its burgers. The restaurant is located on