Revisited concept of Anti-Consumption: What is anti-consumption and consumer wellbeing? – 3 important facts to note
Anti-consumption and traditional marketing
Marketing is the discipline that matches Buyers with Sellers to meet the needs-desires-wants of consumers after research leading to production and (with 4-P elements) pricing and promotion.
This framework has served society well over the decades.
In today’s society, however, concerns over sustainability, planet preservation, surviving the pandemic and so on are raising considerations of a counter effort called “Conspicuous anti-consumption” that might seem to be an antithesis to traditional Marketing.
Early research, however, shows a shift might be positive for producers/suppliers.
From your reading of this Seattle Times article and two additional sources, submit a 750-word short reflection that explains your reaction to this new concept and what impact you think it might have on Marketing in our traditional marketplace economy.
Seattle Times Article Link: https://www.seattletimes.com/opinion/conspicuous-anti-consumption-that-benefits-brands-consumers-and-the-planet/